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Business Video Analytics – Wistia on Engagement

Great article over at Wistia on the role engagement can play in using business video analytics to tweak your content and improve your video marketing results. In short, Wistia is a business-focused streaming video hosting service that offers an engagement graph that...

The Perfect Length for a Marketing Video

What’s the perfect length for a marketing video? Is there a perfect length?  Perhaps surprisingly, the answer is yes.  The perfect length for a marketing video is the shortest amount of time it takes to deliver your message, within the bounds of attention that...