Enterprise Video Discussion

Enterprise Training Video  Heres a great article Making the Business Case for Video in the Enterprise and a video of the related panel discussion.   The video was apparently shot at the Enterprise Video Conference in Los Angeles, CA back in October of 2012.   One of...

Glossary : B-Roll

B-Roll DefinitionThe term B-Roll is used to describe secondary footage used in a production. Often used to cover edits, add visual interest to a primary shot, or to establish or inform a scene’s location, b-roll is a fairly generic term that can be applied to...
5 Editing Tips for Better Business Video

5 Editing Tips for Better Business Video

Editing corporate video is hard.  There’s seldom a script to work from, your subjects are probably nervous in front of the camera, and you don’t have much attention (~5 min per day) to work with from your target audience of viewers. Here are five of our...

The Long Term Value of Content Creation

Fascinating article from David Meerman Scott on the way marketers value content creation.  In it, he posits that because content lasts and has a durable impact on your marketing efforts, it’s a mistake to view content creation exclusively in terms of the expense...

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