Rewatchable videos are edited on Apple computers connected to Apple displays. We use Apple Final Cut Pro X to edit our videos, Apple iPads as slates, teleprompters, and note-takers on set. We communicate using Apple iPhones. We deliver our videos in Apple Quicktime H.264. Take away these tools, and our videos – our entire class of videos – can’t exist. As amazing as it sounds when you consider Apple’s expensive reputation, you simply can’t create professional videos in our price range without the Apple products that Steve Jobs ushered into existence over the past 14 years.
So thanks Steve, and everyone he’s inspired, for everything.