Search Engine Optimization 101
We love Google. They bring us all kinds of great clients from all over Massachusetts. We rank well in Google for terms like “Boston Video Production”, “Massachusetts Video Production”, “Video Production Boston”, “Boston Corporate Video”, “Customer Testimonial Video” and many, many other very important search terms. Thanks Google!
Small problem. We are a video production company based in Beverly, MA. Beverly is the home of many wonderful businesses that could use our services to enhance their online video strategy. We are located at the Cummings Center in Beverly and there are hundreds of businesses at The Cummings Center alone. If any of those businesses were to turn to Google and search for the term “video production Beverly” or “beverly video production” they would not find us until they got to page 4! In the world of Google , if you are on page 4, you do not exist!
Luckily, some more specific searches do put us on the front page. “Video Production in Beverly” shows our Google Universal Listing.
“Beverly, MA video production company” and “Beverly, Massachusetts video production” also usually lands us on the front page. However, the fact remains someone looking for video services would be very likely to just Google “Beverly video production” and expect Google to figure it out. I hope this post helps Google figure it out!
While you are at it Google, you might also want to list us for “Beverly Videographers”, “Beverly Videography” and “Beverly Video Company.”
The thing about Google is if an exact phrase does not exist on a page on your website it is unlikely to get listed for that term. Repeating the terms makes it much more likely your site gets found. Google also likes when a Page Title describes the page using the search term. That is why if you look at the top of your browser you will see this page is titled Beverly Video Production Company.
I hope this post helps Rewatchable get better placement for the term Beverly Video Production and helps our readers learn more about search engine optimization.
Rewatchable is a Beverly video production company. (links using the search term also help!)
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