Business Video Analytics – Wistia on Engagement

Great article over at Wistia on the role engagement can play in using business video analytics to tweak your content and improve your video marketing results. In short, Wistia is a business-focused streaming video hosting service that offers an engagement graph that...

The Perfect Length for a Marketing Video

What’s the perfect length for a marketing video? Is there a perfect length?  Perhaps surprisingly, the answer is yes.  The perfect length for a marketing video is the shortest amount of time it takes to deliver your message, within the bounds of attention that...

Could Flickr be Yahoo!’s Streaming Video Answer?

Interesting article over at GigaOm about Yahoo!’s failed acquisition attempt of DailyMotion. Towards the end of the article, Janko Roettgers lists Yahoo!-owned Flickr is listed as one of the secondary strategic targets, given the company’s historical...

What’s Your Pillar Video?

We spend a lot of time thinking about the ‘pillar video.’ The ‘if I could only show my best prospect one video, this would be the video’ one. What is it? A corporate profile video? An elevator pitch? An explainer video? Well, here’s my...

Customer Testimonial Questions

Customer Testimonial Questions Are you thinking about creating a customer testimonial video?  A great customer testimonial video starts with great questions. Of course, every customer is different and every customer testimonial video is very different.  However, there...

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