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This recent video from Apple about its design philosophy really resonated with me. One line in particular – “A Thousand No’s For Every Yes.”

This is the essence of editing.

Attention is so precious, so valuable, so scarce, that the key to content strategy when it comes to business video is not producing as much video as possible, but rather producing as much refined video as possible. You have to be willing to say no. A lot. To hit the delete key on good content so that your audience can focus on your great content.

Inspiring stuff.