Outstanding video introduction to the forthcoming iPhone 4.
Some key points:
- The people talking are experts, talking about their area of expertise.
- The video is beautifully, and simply shot.
- It’s six minutes long, but it doesn’t feel six minutes long, because the content is compelling and purposeful.
While Apple probably had an impressive budget for this video, you can still have much the same effect for a vastly reduced budget as long as you take these lessons and apply them to your own videos.