Video Production Quality Tips From Marketing Firm HubSpot


HubSpot is a marketing automation firm based in Cambridge, MA.  They are a leader in all things internet marketing so we watch their blog for inbound marketing tips.  We thought our readers might be particularly interested in today’s post 12 Tips to Instantly Enhance Video Production Quality

The blog post has some great video production tips plus some interesting factoids like “”by 2013, 90% of internet traffic is expected to be video.”   Below, we have consolidated the video production tips but we encourage you to read the full post. 12 Tips to Instantly Enhance Video Production Quality

Top Pre-Production Tips:

1. Be original.

2. Plan it out.

3. Be selective when choosing video subjects.

4. Carefully consider the set.

Top Production Tips:

5. Be cognizant of sound quality.

6. Set up lights.

7. Use a tripod.

8. Focus.

9. Obey the ‘rule of thirds.’

Top Post-Production  Editing Tips:

10. Align the flow of the video with the emotional response you want to evoke in viewers.

11. Leverage b-roll

12. Optimize video text.

HubSpot is a marketing automation company based in Cambridge, MA.

Rewatchable is a Boston based video production company located in Beverly, MA

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