The Bravery and Payoff of Business VideoPutting yourself in front of a camera to shoot a business video takes a little bit of bravery. You’re representing your business, you’re probably worried about how you look, and you’re probably overthinking what you’re about to say. The first time can be a little scary.

The good news? The momentary courage required to press ‘record’ pays off in spades almost every time, without fail. When you press record, you start to build authority in your field. You start to build audience. You start to get comfortable. You start to gain a competitive advantage over your competitors and their websites with nothing but canned marketing text. If you’re on the fence about using video to market your business, just try it once. You’ll be pleasantly surprised by the payoff your bravery yields.