Pro Tip: Deliver 720p

Most high end video cameras, DSLRs, and even cell phones shoot at 1080p.  You can edit 1080p video on a mid-range laptop.  YouTube, Vimeo, Wistia, and most video hosting sites will gladly serve up gorgeous 1080p streams.  Seems like if you want to serve up the highest...

Why you should NEVER upload video directly to Facebook

It’s a given (or at least should be) that any corporate video that your organization produces, appears in, or might be interesting to your company should be featured on your Facebook fan page.  What might seem less obvious is that you should almost never use...

Corporate Video Tip – Cheap Speakers

Most corporate online video is likely to be consumed in one of two places; email or the web. Now consider the speakers that most viewers are likely to be using in either of those circumstances. Your best case scenario is a pair of headphones, but more likely, your...

Corporate Video Tip: Get a Shotgun Microphone

Bad audio and corporate video seem to go hand in hand, but they don’t have to. What’s the easiest way to improve your corporate video audio?  Buy a shotgun microphone.  The microphones built in to most modern video cameras are omnidirectional (meaning they...