Massachusetts Video Software Company Gobbled Up By Cisco

Cisco announced yesterday they intend to acquire Newton, MA based video company ExtendMedia.  Cisco describes the company as “a leading provider of software-based Content Management Systems (CMS) that manage the entire lifecycle of video content through...

In-Banner Video Ads Drive Marketing Results

PointRoll, an interactive banner ad company and Ford have announced results of their “contextually-relevant in-banner video ads” used for Ford’s Drive One campaign.  According to a press release from PointRoll, interaction rates rose 74 percent for...

Massachusetts Video Production Equipment Company Acquired

Blackmagic Design has announced the acquisition of all assets of Massachusetts based EchoLab Inc., one of the world’s leading designers and manufacturers of video production switchers. For over 30 years EchoLabs has designed and built video production switchers....

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