Posts Tagged ‘youtube’
Add Subtitles & Transcripts To YouTube To Help With Video Search Engine Optimization
Posted by Joe Cronin in News Friday, 13 January 2012 11:42 No Comments
Add Subtitles & Transcripts To YouTube To Help With Video Search Engine Optimization
You can hope that Google and YouTube guess what your video is about or you can tell them! Video Search Engine Optimization is the process of letting search engines know what your video is about so the search engine can show your video based on your keywords. Every video you add to YouTube should include tags and a title that specifically describe your video. Google and other search engines will use those tags and titles to index your video.
Tags help but if you want Google to know exactly what is being said in your video you can simply add subtitles or a transcript to your video with the exact words being spoken. If you create a video about green tractors and the people in the video speak a lot about green tractors your video is much more likely to show up in Google and other search engines. If the subtitles / transcript has many instance of the words ‘green’ and ‘tractor’ Google will know exactly what the video is about.
Adding subtitles and transcripts is super easy. 1) Simply create a .TXT file that has the exact words spoken in the video. 2) Click on the “Edit captions/subtitles” button above your video. 3) Click on the “Add New Captions or Transcript” button. 4) Select “Transcript File” 5) Upload your .TXT file.
NOTE: We find it is better/easier to select the “Transcript File” option rather than the “Caption File” option because the Caption File option requires that you also add exact time codes. The “Transcript File” option only requires the actual words spoken during the video. Google’s speech recognition software will figure out when to add the subtitles to match your video.
We have created a quick tutorial video to help with adding subtitles and transcriptions to YouTube videos. During our video, you will see we add a transcript file to a recent tutorial video we have created to help businesses embed video in HTML on their website/blog using Youtube videos. You can check out the original video How To Embed Video In HTML Using YouTube Videos and you can see a help page we created How To Embed Video
Add Subtitles & Transcripts To YouTube To Help With Video Search Engine Optimization
Rewatchable is a video production company based near Boston, Massachusetts.
YouTube Acquires Video Producer Next New Networks
Posted by Joe Cronin in News Thursday, 10 March 2011 10:27 No Comments
YouTube has long said they will stay out of the video production business but that changed this week as they acquired video production company Next New Networks. Next New Networks will become part of YouTube Next. According to the company, YouTube next is a “team that will focus on supercharging content creator development on YouTube, driving deeper expertise in partner audience development, and incubating new ideas that can be shared with the broader community.”
Next New Networks was launched in 2007 and since that time has garnered over 2 billion views and 6 million subscribers. The company credits their success to partnering with over 60 independent producers including The Gregory Brothers. The Gregory Brothers are best known for their Bed Intruder video and more recently a new mash-up video featuring Charlie Sheen.
According to the New York Times, the acquisition will cost YouTube less than $50 million. Both companies also say actual video production will be limited and instead Next New Networks will be used to help discover new video content.
Rewatchable is a corporate video production company based near Boston, MA.
Optimize B2B Marketing With Online Video
B2C Marketing Insider has a good article out today that explores some of the advantages of using online video to optimize marketing and sales. Of the many interesting statistics from the article, one that jumped out at us was a comment about visual and auditory learners.
Visual learners comprise 65% of the public, and auditory learners make up another 30%, so it’s no wonder video is the way people learn best. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform.
The article also has a good list of “Top 10 online video promotion strategies.” The article goes into depth for each recommendation but you can find a shortened version of recommendation below.
- Search optimize your video with text summary.
- Replace static ads with viral pay-per-click (PPC) displays.
- Capture sales leads with longer form video.
- Bolster conversion with YouTube promotion and Call-To-Action overlays.
- Integrate video into your email marketing.
- Increase downloads of marketing collateral with a video-enabled landing page.
- Leverage social media. Promote your online videos across all marketing channels – on social media sites, your blog, as well as personal and corporate profiles.
- Feature videos on your website.
- It’s all about control… and a consistent brand.
- Create sales videos to engage and qualify buyers.
B2C Marketing Insider covers everything from social media to online marketing to consumer and content marketing to branding and pubic relations. It is great to see “non-video” marketing experts like B2C Marketing Insider starting to notice and evangelize about the power of marketing video just like we have been for some time.
Rewatchable - Boston Videographer
Social Media Video Company fflick Acquired By YouTube
Posted by Joe Cronin in News Monday, 31 January 2011 11:25 No Comments
Many entrepreneurs dream of starting a social media company to have it get acquired by a giant company with deep pockets like Google one day. fflick introduced their movie-review-Twitter-scraping technology just last August and they have already been acquired by Google.
fflick’s technology mines data about movies from sites like Twitter and then carefully organizes the data and scores movies based on what Twitter users seem to love or hate. According to fflick CEO Kurt Wilms, fflick was just the beginning as there were plans to use the same technology for other verticals like TV shows, music, video games etc. That all changed last week when YouTube acquired fflick. No one is saying how much the four fflick founders (and former Digg employees) got but it must have been a pretty sweet offer to get them to cash-in on the burgeoning technology.
According to a YouTube blog post, the company plans to use the technology to help users connect “with the great videos talked about all over the web, and surface the best of those conversations.”
Don’t be surprised to also see YouTube’s video scoring algorithm get better. YouTube knows if they can serve up better videos more often they will get more views for longer periods of time and in the long run will be able to sell more advertising. fflicks “sentiment processor” can interpret a comment like “I want to see Inception so bad” as a positive comment and give it a positive score. In the YouTube universe, the same technology could be used to give a comment like “I like this video” a score of 3 on a scale of 1-5 while giving a comment like “this video is unbelievably Rewatchable” a score of 5.
For more about fflick and its founders check out the YouTube video below. (fflick discussion starts 17 minutes in http://www.youtube.com/watch?v=bUTmfC0Sz0c#t=17m22s)
Rewatchable – Video Production MA