Posts Tagged ‘video’
Pro Tip: Deliver 720p
Posted by Ryan Reed in Tips Tuesday, 11 October 2011 23:16 No Comments
Most high end video cameras, DSLRs, and even cell phones shoot at 1080p. You can edit 1080p video on a mid-range laptop. YouTube, Vimeo, Wistia, and most video hosting sites will gladly serve up gorgeous 1080p streams. Seems like if you want to serve up the highest quality video, you should deliver in the highest possible resolution, right? Not necessarily. On most corporate PCs and laptops, there’s little perceptible difference in quality between 720p and 1080p, and yet there’s a tremendous risk of viewers with weak Internet connections walking away from a video – even an excellent one – without viewing it completely if it buffers. The only way to ensure that 1080p video won’t buffer is to compress it at a low bit rate before you upload it – compromising visual quality (compression artifacts) in the name of, um, visual quality (resolution). Don’t make that mistake, and don’t take that risk. Deliver your corporate video at 720p and get more bit-rate bang for your buck.
Netflix Hits ‘Undo’ on Qwikster Nonsense
Posted by Ryan Reed in Opinion Tuesday, 11 October 2011 00:12 No Comments
Wanna know how to make a third of your market cap disappear? Follow up an egregious price increase by splitting a beloved, integrated service into two lesser, incomplete, separate services. Then give one of those businesses an almost impossible to spell name and lose a few million subscribers.
That’s exactly how Netflix spent their summer vacation. Game over, goodnight Netflix, it was a fun ride, see you at the fire sale, right? Not so fast. Netflix has built its industry-leading shipping and streaming operations around constantly observing, measuring and responding to information about the quality of its service. In this instance, strategy was just another service, and in an act as surprising and laudable as the company-splitting strategy was baffling, CEO and co-founder Reed Hastings this morning announced that Netflix was abandoning the decision, and that Netflix would proceed business-as-usual as a single service. Wow. Solid. Throw in some nice content-acquisition agreements, and all of a sudden Netflix is the belle of the ball again. Awesome win for responsive management, and an awesome win for consumers who love video.
The real loser in all of this? @Qwikster, the kid whose Twitter handle Netflix would surely have been forced to spend seven figures to acquire if they had followed through with the rebrand. Ouch. So close.
Video Based Landing Pages
Video Based Landing Pages
Serious marketers are always looking for ways to increase web conversions. Probably the best way to juice up conversions is by creating great landing pages with compelling calls-to-action. At Rewatchable, we are always looking for innovative ways businesses are using video marketing. That’s why we are super interested in a new offering from Concord, MA based KnowledgeVision. The new service is called Talking Landing Pages. KnowledgeVision Introduces the Talking Landing Page for B2B Marketing and Lead Generation The name of the service really speaks for itself. KnowledgeVision is helping marketers enhance static landing pages by adding dynamic video presentations.
“Business-to-business marketers are constantly looking for high-performing ways to convert web visitors into leads. Until now, they’ve done this through good copywriting and illustration on ‘landing pages’ – that is, static pages designed to capture vital contact information from visitors to a website. With KnowledgeVision’s Talking Landing Page, web visitors are greeted with a multimedia experience that delivers the marketer’s message with much higher impact. This leads to higher conversion rates and a more memorable experience. The Talking Landing Page is a distinct competitive advantage for innovative marketers.”
Michael Kolowich CEO and founder of KnowledgeVision.
At Rewatchable, we are big, big believers in web marketing video so we love the idea. KnowledgeVision offers services that helps businesses create presentation videos from camera-based video along with PowerPoint decks. We predict businesses will soon start to see an increase in conversions when the are using web video on landing pages. We also predict the question will soon not be “why use video on landing pages?” but “why would we not use video on landing pages?”
Rewatchable – Video Production Boston, Massachusetts
