Posts Tagged ‘video’

Pro Tip: Deliver 720p

Most high end video cameras, DSLRs, and even cell phones shoot at 1080p.  You can edit 1080p video on a mid-range laptop.  YouTube, Vimeo, Wistia, and most video hosting sites will gladly serve up gorgeous 1080p streams.  Seems like if you want to serve up the highest quality video, you should deliver in the highest possible resolution, right?  Not necessarily.  On most corporate PCs and laptops, there’s little perceptible difference in quality between 720p and 1080p, and yet there’s a tremendous risk of viewers with weak Internet connections walking away from a video – even an excellent one – without viewing it completely if it buffers.  The only way to ensure that 1080p video won’t buffer is to compress it at a low bit rate before you upload it – compromising visual quality (compression artifacts) in the name of, um, visual quality (resolution).  Don’t make that mistake, and don’t take that risk.  Deliver your corporate video at 720p and get more bit-rate bang for your buck.


Netflix Hits ‘Undo’ on Qwikster Nonsense

Wanna know how to make a third of your market cap disappear?  Follow up an egregious price increase by splitting a beloved, integrated service into two lesser, incomplete, separate services.  Then give one of those businesses an almost impossible to spell name and lose a few million subscribers.

That’s exactly how Netflix spent their summer vacation.  Game over, goodnight Netflix, it was a fun ride, see you at the fire sale, right?  Not so fast. Netflix has built its industry-leading shipping and streaming operations around constantly observing, measuring and responding to information about the quality of its service.  In this instance, strategy was just another service, and in an act as surprising and laudable as the company-splitting strategy was baffling, CEO and co-founder Reed Hastings this morning announced that Netflix was abandoning the decision, and that Netflix would proceed business-as-usual as a single service.  Wow.  Solid.  Throw in some nice content-acquisition agreements, and all of a sudden Netflix is the belle of the ball again.  Awesome win for responsive management, and an awesome win for consumers who love video.

The real loser in all of this?  @Qwikster, the kid whose Twitter handle Netflix would surely have been forced to spend seven figures to acquire if they had followed through with the rebrand.  Ouch.  So close.


Video Based Landing Pages

Video Based Landing Pages

Serious marketers are always looking for ways to increase web conversions. Probably the best way to juice up conversions is by creating great landing pages with compelling calls-to-action.   At Rewatchable, we are always looking for innovative ways businesses are using video marketing. That’s why we are super interested in a new offering from Concord, MA based KnowledgeVision.  The new service is called Talking Landing Pages. KnowledgeVision Introduces the Talking Landing Page for B2B Marketing and Lead Generation  The name of the service really speaks for itself.  KnowledgeVision is helping marketers enhance static landing pages by adding dynamic video presentations.

“Business-to-business marketers are constantly looking for high-performing ways to convert web visitors into leads. Until now, they’ve done this through good copywriting and illustration on ‘landing pages’ – that is, static pages designed to capture vital contact information from visitors to a website. With KnowledgeVision’s Talking Landing Page, web visitors are greeted with a multimedia experience that delivers the marketer’s message with much higher impact. This leads to higher conversion rates and a more memorable experience. The Talking Landing Page is a distinct competitive advantage for innovative marketers.”

Michael Kolowich  CEO and founder of KnowledgeVision.

At Rewatchable, we are big, big believers in web marketing video so we love the idea. KnowledgeVision offers services that helps businesses create presentation videos from camera-based video along with PowerPoint decks.   We predict businesses will soon start to see an increase in conversions when the are using web video on landing pages.   We also predict the question will soon not be “why use video on landing pages?” but “why would we not use video on landing pages?”

Rewatchable – Video Production Boston, Massachusetts


Business Video Made Funny By Microsoft!!??!!??

Business Video Made Funny By Microsoft!!??!!??

Microsoft is not really known for their sense of humor.    Yet, they have done a nice job of putting together a funny corporate video that mocks Gmail as they try to promote Office 365.   Not sure if the video has reached viral video status but one version of it has clocked in with more than 750,000 views on YouTube.  The video first appeared at  a Microsoft conference in July to rally their sales troops and supposedly has not been approved by Microsoft for public consumption.  In fact, if you look closely at the video you will notice it is marked as Unlisted and typical keyword tagging used to promote videos has not been done.  Unlisted video can only be seen if linked to or embedded on another website.  Unlisted YouTube videos do not show up in Google or YouTube search results.

The sales video features Gmail Man (GmailMan).  Gmail Man can’t seem to resist reading personal details of user emails as he serves up contextual advertising.  Of course, in the video Gmail Man not only does lots of snooping he also gets the context wrong.  The video is pretty funny. The video production company used by Microsoft did a great job of keeping the video funny and fast moving.

Of course, Microsoft doesn’t mention that although Gmail serves up ads their real competitor Google Apps has ads off as the default.  One of the benefits of using funny corporate videos is you don’t necessarily need to tell the whole story.

 One of the funniest things about the video is that Google themselves is nice enough to host it on their ad-serving video hosting service YouTube.

Gmail Man Video

GmailMan Video

Rewatchable – Boston Videography



 

Video for Business

Rewatchable produces online corporate videos for use on the web, email and in social media. We're different from most video production companies in that we're experienced businesspeople producing video, instead of vice versa. We pride ourselves on first learning about and understanding your business, and then letting the cool video follow. We hope you'll trust us to tell your story.

Call 978.666.4068 for more information or to get started!

Social Media

You can friend us on Facebook or follow us on Twitter or subscribe to our channel on YouTube. Or you can always call our Sales staff at 978.666.4068 if you just want to talk (about buying an online corporate video).

Awards and Distinctions

We're also pleased to announce that we've won a 2011 Videographer Award for our "Day in the Life" Video that we produced for local radio station 92.5 The River! We'd like to start by thanking our moms, and... *cue the orchestra*
Apple's Final Cut Pro X is a powerful new tool which allows Rewatchable's multi-disciplined editors to quickly produce premium corporate online video that delivers your company's message with maximum clarity and impact. We're pleased to be among the first Boston-area production companies to have our editors certified on this exciting new tool.

$3,000 EasyPrice – Special

90 second web videos booked from now until March 1, 2012 are only $3000. Bookings after March 1, 2012 can be made for a price of $3000. Special price only available to new web video customers.

Thank you for considering Rewatchable for all of your Boston corporate video production needs.

Service Area – Boston

Our immediate service area is a 50-mile radius around Boston, MA. Not within 50 miles of Boston? No problem! Contact our Sales staff for a custom quote.

Boston Video Production

Everything you ever wanted to learn about the Boston Video Production community you can read about in our blog Boston Video Production.