Corporate Video Production

CORPORATE VIDEO PRODUCTION

Are you planning a corporate video production?  We have plenty of experience with corporate video productions and we want to help you with some best practices even if you don’t end up working with us.

The best corporate videos are well planned and carefully executed.  The old adage “start where you want to finish” applies.  First decide what you want your corporate video production to look like at the end of the process and figure out how you will get there.

Corporate Video Production Questions You Should Ask Yourself.

Who will produce my corporate video?

  • In-house video production? (employee with home video camera, employee with company owned prosumer video camera, employee with Flip Camera or iPhone, etc.)
  • Video production company? (experienced, incorporated video production company  with impressive portfolio)
  • Local Videographer?  (guy off Craigslist that has a fancy video camera)

Where will my corporate video production take place?

  • At your business? (in someone’s office? conference room? lobby? where?)
  • At your customer’s business?  Partner’s business?  (in someone’s office? conference room? lobby? where?)
  • At a video production studio?
  • At another location?

What equipment will be needed for my corporate video production?

  • Digital Video Cameras?
  • Video Tripods?
  • Professional Audio Equipment?
  • Microphones?
  • Video camera dolly?
  • Video lights?

Will my corporate video production be scripted?

  • Who is responsible for the video outline?
  • Who is responsible for the final video script?
  • Who is responsible for the video storyboard?

Will my corporate video production be unscripted?

  • Who is responsible for video outline?
  • Who is responsible for video interview questions?

When will the corporate video production take place?

  • Next week, next month, next year? (schedule early to allow for rescheduling)
  • What time of day?

How long will be needed for my corporate video production?

  • An hour, a day, a week? (Plan for delays and plan on the video production taking longer than you might think)

What decision makers will be needed to plan my corporate video production?

  • Video production company / videographer?
  • Project manager?
  • Marketing / sales department?
  • Web developer? (What type of final video files will be needed?)
  • CEO, Senior VP? (Make sure you get buy-in at the beginning of the process!)

Who will need to be available the day of the video shoot?

  • Video production company / videographer / in-house video staff?
  • Project manager?
  • On camera talent!

When will I need my corporate video production completed?

  • Tomorrow? (more expensive)
  • Next week? (somewhat expensive)
  • A few weeks? (probably reasonably priced)

How long do I want my corporate video to be?

  • 30 seconds (great for intro video on your home page)
  • 2 minutes (many consider 2 minutes to be the perfect length. not too long – not too short)
  • 5 minutes+ (make sure you have great content and lots of time for the video editing process)

What decision makers will be needed to approve my corporate video production?

  • Video production company / videographer?
  • Project manager?
  • Marketing / sales department?
  • Web developer?
  • CEO, Senior VP?

How much do I plan to spend on my corporate video production?

  • <$500 (plan on very short, basic video)
  • <$1,000 (plan on a short video, a short video shoot and minimal video editing)
  • $2,500-$3,500 (expect a 2-3 minute video, 2-4 hour video production, sophisticated editing, some planning)
  • $3,500+  (expect all of the above plus more planning and post-production services)

Where will my corporate video be hosted?

  • Your company web server? (Check with your web developer to determine type of video file and max size.)
  • Video hosting service?   (Determine monthly price, file requirements, allowed video storage and bandwidth)

Rewatchable is a corporate video production company located near Boston, MA.  To see our work check out our video portfolio. Need more ideas for your corporate video production? Check out this page of Massachusetts corporate videos produced by other video companies and some produced without the help of a corporate video production company.

Call 978.666.4068 now for help with your corporate video production.

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