Boston Based Company Uses Video To Hire New Employees
Vistaprint is the business card king of the internet. Their business cards are good but their marketing is great! If your email address gets caught in their crosshairs you will inevitably get deluged with offers as their email marketing machine attacks you with irresistible offers. I can’t complain because I opted in and I’m sure it would be easy enough to remove my name from their list. But, somehow I can’t resist! I need to know what tomorrow’s “Crazy Eddie” special will be.
Sorry for the tangent. We are a video production company and this is supposed to be a blog dedicated to the world of video production. I just happened to notice Vistaprint is using video in an interesting way. Vistaprint is using video to recruit new employees. Apparently business is good, the career page notes they have grown 50% every year since 1995.
Their career video page features a video from their CEO Robert Keane and videos from several employees from their marketing and technology departments. The videos are short but give prospective employees an opportunity to see and hear directly from the people they might be working with soon. Vistaprint U.S. operations are based in Lexington, MA about 15 miles West of Boston, MA.
All marketer’s could learn a thing or two from Vistaprint. I have not seen a marketing video sent from Vistaprint’s email marketing machine yet but I bet I will soon.
Rewatchable is a Boston Video Production Company