If you run or care deeply about a non-profit organization, you need to start thinking about a YouTube video strategy if you have not already done so.  YouTube offers advantages to not-for-profits that other business just can’t get – not for free anyway.  Most businesses would love the opportunity to embed a link with a call-to-action directly from a YouTube video.  If you are accepted into YouTube’s “Non Profit” program, you will be able to link to any page on the internet directly from a video.  Most businesses wouldn’t mind being able to accept payments directly from their YouTube video page.  With the YouTube non-profit program,  you can accept donations directly from your YouTube channel page with Google Checkout.

There are more advantages and you can read all about the program on the YouTube NonProfit Program page.  Not every organization is accepted to the program, but if you are a charity and looking for more ways for people to find you and donate you should apply sooner than later.

Like any organization, non-profits need to remember they can use video search engine optimization to drive traffic from Google and other search engines to their videos and ultimately to their website.  Below, you can see an example of “video results” provided in Google’s universal search results page.