Web Marketing Expert Recommends Customer Testimonial Videos

Posted by Joe Cronin in News Tuesday, 6 April 2010 12:03

I just got around to reading an email I received from the  internet marketing experts over at HubSpot.   The email talks about 5 reasons websites fail and 5 easy fixes.   The piece that caught my attention is  something Rewatchable talks about all the time — customer testimonial videos.  Hubspot recommends web marketers “brag a lot”!  They suggest “glowing testimonials” should be used not only on your “success stories” page but throughout  your website.  They recommend that you “get creative and post pictures of your smiling clients, and use podcasts or videos as much as you can. People respond better to a combination of visuals, audio and tape.”

We agree.   Today, it is a plus to have customer testimonial videos on your website.  Soon, it will be a negative if you don’t have a bunch of customer testimonial videos throughout your website and social media.   If you want the full email from HubSpot, I’m sure someone over at HubSpot.com would be happy to help.  HubSpot is located in Cambridge, MA.

Interested in seeing examples of customer testimonial videos in action? See this earlier post Great Example Of Customer Testimonial Video Page

Rewatchable is a Boston Video Production company located 25 miles North of Boston in Beverly, Massachusetts.

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