Posts Tagged ‘views’

Viral Corporate Video Done Right

Posted by Joe Cronin in News Tuesday, 12 April 2011 14:55 No Comments

Many businesses that contact Rewatchable ask if we can create a viral video for them. “Viral” is a fairly relative term. Can we produce videos your customers, partners and employees will want to share on blogs, Facebook and other social media sites. Absolutely. Can  we promise we will produce a video that will garner millions of views from all over the world. Definitely not.

The best video production in the world does not guarantee a video will go viral. If your company is selling “database management middleware” it will probably be very difficult to create video content that is appealing to the masses. Of course, you shouldn’t really care about the masses you should care about potential customers. We can help produce video content that is appealing to your audience that is interested in database management middleware.  We might not get you millions of views but if we get you hundreds from the right people you will easily be able to justify the cost of the video production.

Truly viral videos are completely driven by great content.   A very successful viral corporate video was released just this February by Corning Glass.  In just over two months the video has gotten nearly  12 million views.  Instead of a boring corporate video about glass with great video production, Corning created a fascinating look into the future and showed off potential uses of their glass in inspiring ways.  The video is so good it clearly has inspired viewers to rewatch and share the video.  With 12 million views, Corning was able to get to the masses but more importantly  every glass buyer (ie: potential customer) in the world has likely seen the video by now.

You can view the video below.

 

 

Rewatchable is a Boston, MA video production company.


Facebook Now #3 For Online Video

Posted by Joe Cronin in News Tuesday, 17 August 2010 10:49 1 Comment

Most people think of games, photos and old high school friends when they think of Facebook.  Slowly, Facebook is starting to climb to the top of the heap of online video rankings.   On Monday, comScore released July 2010 online video rankings and to nobody’s surprise Google once again dominated in the world of online video.  Google with the help of their video sharing site YouTube remained the top site for watching online video, followed by Yahoo.  Google had 143.2 million unique viewers in the month, while Yahoo had 55.1 million.

The big surprise is the world’s biggest social media community, Facebook is starting to dominate when it comes to online video.  Facebook had 43.3 million views in June making it the 3rd most popular site for watching online videos.  Music video site, Vevo has been pushed to #5 and Microsoft has climbed to #4.

Hulu came in at #10 for the number of video views but #2 for the amount of time people spent watching videos on the sites.  The average Hulu viewer watched videos for an average of 158 minutes.  Google/YouTube was on top of that category also with an average of 282.7 minutes per viewer for the month.

We should expect to see the “amount of time spent watching” number increase as YouTube announced last month they have increase the allowed duration of uploaded videos to 15 minutes from 10 minutes.  We can expect YouTube will also continue to expand feature length movies available for free and as rentals on their site which will also increase the average “amount of time spent watching” videos for the video sharing site.

Facebook has never made it easy to upload video directly to their site and instead most people tend to embed videos from YouTube and other video sharing sites.  Don’t be surprised to see that change as they figure out how to monetize video as they have other aspects of the site.

Rewatchable is a Massachusetts video production company.


135.3 Million Viewers Watched 12.9 Billion Videos on Video Sharing Site YouTube.com in March, 2010

Posted by Joe Cronin in News Monday, 3 May 2010 11:04 No Comments

comScore has released March 2010 U.S. Online Video Rankings.  The video sharing site, YouTube, reached 3 out of every 4 online video viewers at an average of 96 videos per viewer.

Other notable facts:

84.8 percent of the total U.S. Internet audience viewed online video.

The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer.

The duration of the average online video was 4.3 minutes.

More online video ranking information can is available directly from comScore

Rewatchable is a Boston Video Production company.


Salesforce Says YES To YouTube For Business To Business Videos

Posted by Joe Cronin in News Tuesday, 9 March 2010 17:16 No Comments

Salesforce.com is one of the largest business to business companies out there.  The hosted CRM company has more than 67,000 customers of all shapes and sizes.  For a video strategy, Salesforce.com  has cast their lot with YouTube.  We all know YouTube is the home of skateboarding dogs and other nonsense so why wouldn’t Salesforce just choose to host their own videos? 

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Video for Business

Rewatchable produces online corporate videos for use on the web, email and in social media. We're different from most video production companies in that we're experienced businesspeople producing video, instead of vice versa. We pride ourselves on first learning about and understanding your business, and then letting the cool video follow. We hope you'll trust us to tell your story.

Call 978.666.4068 for more information or to get started!

Social Media

You can friend us on Facebook or follow us on Twitter or subscribe to our channel on YouTube. Or you can always call our Sales staff at 978.666.4068 if you just want to talk (about buying an online corporate video).

Awards and Distinctions

We're also pleased to announce that we've won a 2011 Videographer Award for our "Day in the Life" Video that we produced for local radio station 92.5 The River! We'd like to start by thanking our moms, and... *cue the orchestra*
Apple's Final Cut Pro X is a powerful new tool which allows Rewatchable's multi-disciplined editors to quickly produce premium corporate online video that delivers your company's message with maximum clarity and impact. We're pleased to be among the first Boston-area production companies to have our editors certified on this exciting new tool.

$3,000 EasyPrice – Special

90 second web videos booked from now until March 1, 2012 are only $3000. Bookings after March 1, 2012 can be made for a price of $3000. Special price only available to new web video customers.

Thank you for considering Rewatchable for all of your Boston corporate video production needs.

Service Area – Boston

Our immediate service area is a 50-mile radius around Boston, MA. Not within 50 miles of Boston? No problem! Contact our Sales staff for a custom quote.

Boston Video Production

Everything you ever wanted to learn about the Boston Video Production community you can read about in our blog Boston Video Production.