How To Turn Customer Voicemails Into Customer Testimonial Videos

Every salesperson occasionally gets a voicemail from a customer raving about their wonderful experience with a particular product or service.   The voicemail usually gets forwarded around the sales team and eventually forwarded up the chain to the CEO and other executives.  Most companies get their fair share of negative feedback from customers so everyone is always thrilled to hear from happy customers.

Of course, every positive voicemail is a huge opportunity.  First,  the sales rep should call back as soon as possible while the customer is still excited about the company.  The call-back is a great opportunity to build the relationship with the customer and let the customer know their business and feedback is appreciated.  The sales rep should also check to see if perhaps the customer might be interested in being a phone reference for future customers.  Many happy customers are excited to provide phone references because they like the product or service but also because they also want to keep a close relationship with their vendor.   They want to make sure they are “taken care of” if something ever goes wrong.

Before the sales rep gets off the phone with the customer,  they should also ask for permission to use the audio from the voicemail on the company’s website and in a company customer testimonial video.  If the customer balks at the idea, the sales rep should let it go and again thank the customer for the positive feedback.  If the customer agrees to let the company use their voicemail in a customer testimonial video, the sales rep should thank the customer on the phone but also quickly follow up with an email so there is a record of the customer’s consent.  Of course, if the customer changes their mind down the line the video should be removed or changed but it is a good idea to have written consent in case the customer forgets all about it or moves on to another company.

Now that you have permission to use the customer voicemail, it is easy to make a customer testimonial video.   You can make a standalone customer testimonial video based on one customer interaction or you can take several customer voicemails to make a compilation video.  If you are a do-it-yourself video editor,  you can make a very simple video by simply showing your company logo and perhaps pertinent product pages with the voicemail track underneath the video with some light music.

A real voicemail is so authentic that the video will be powerful even if the production value is not stellar.   However, it is probably worth a small investment to work with a video production company like Rewatchable to make a spectacular video that can be used on your website, in social media and with email marketing campaigns for a long time.   Graphic animations, text call-outs and audio correction tools can go a long way to turn a basic video into a compelling, professional and rewatchable video.

Got a great voicemail?  Call us today and we will build a great customer testimonial video for you.  Need a traditional customer testimonial video? - we can produce those videos as well!

Rewatchable – Video Production MA