production tips

May 11, 2012 | No Comments | by | Read more

3 Lessons From the ‘Steve Jobs as FDR’ Video

In 1984, Steve Jobs played American president Franklin Delano Roosevelt in an internal corporate video spoofing the traditional ‘rally the troops’ message. What lessons can we, as marketers using corporate video, take from this newly unearthed gem? TREAT EVERY VIDEO AS IF IT WERE PUBLIC At first blush, the ‘Steve Jobs as FDR’ video seems…

February 2, 2010 | No Comments | by | Read more

5 Tips for Great Corporate Web Video

It’s never been easier to produce high-quality web videos.  Improved video technologies and the widespread adoption of broadband have enabled business to begin leveraging video as an increasingly powerful, high ROI tool for engaging visitors, driving traffic, and improving search engine visibility.  Here are five tips (guiding principles, really) that we practice here at Rewatchable…

©2012 Rewatchable, Inc. Rewatchable is a Boston video production company..