Posts Tagged ‘Massachusetts’
Video Based Landing Pages
Video Based Landing Pages
Serious marketers are always looking for ways to increase web conversions. Probably the best way to juice up conversions is by creating great landing pages with compelling calls-to-action. At Rewatchable, we are always looking for innovative ways businesses are using video marketing. That’s why we are super interested in a new offering from Concord, MA based KnowledgeVision. The new service is called Talking Landing Pages. KnowledgeVision Introduces the Talking Landing Page for B2B Marketing and Lead Generation The name of the service really speaks for itself. KnowledgeVision is helping marketers enhance static landing pages by adding dynamic video presentations.
“Business-to-business marketers are constantly looking for high-performing ways to convert web visitors into leads. Until now, they’ve done this through good copywriting and illustration on ‘landing pages’ – that is, static pages designed to capture vital contact information from visitors to a website. With KnowledgeVision’s Talking Landing Page, web visitors are greeted with a multimedia experience that delivers the marketer’s message with much higher impact. This leads to higher conversion rates and a more memorable experience. The Talking Landing Page is a distinct competitive advantage for innovative marketers.”
Michael Kolowich CEO and founder of KnowledgeVision.
At Rewatchable, we are big, big believers in web marketing video so we love the idea. KnowledgeVision offers services that helps businesses create presentation videos from camera-based video along with PowerPoint decks. We predict businesses will soon start to see an increase in conversions when the are using web video on landing pages. We also predict the question will soon not be “why use video on landing pages?” but “why would we not use video on landing pages?”
Rewatchable – Video Production Boston, Massachusetts
Our Video Production Company Loves The Beverly Cummings Center
Posted by Joe Cronin in News Friday, 13 May 2011 18:36 No Comments
Boston Video Production Blog
Our Video Production Company Loves The Beverly Cummings Center
Rewatchable moved into the Cummings Center in Beverly, MA about a year and a half ago. We love the Cummings Center for many reasons. The Cummings Center complex is huge with over 2 million square feet and 500 diverse businesses. At the Cummings Center, we have a daycare, hair salon, gym, post office, dry cleaner and lots of great restaurants. More importantly, we have lots of neighbors with businesses of all sizes from start-ups to large established companies.
Walking through the long hallways, it is inspiring to see so many businesses and so much innovation. Plus, there’s a fringe benefit to having so many neighbors. If we need an accountant, lawyer or other professional services there are plenty to choose from right under the same roof. The same is true in reverse. If a business at the Cummings Center needs video production services, they know we are local and not working out of our Mom’s basement. We also get the benefit of less travel being needed when we work with our neighbors. Instead of blocking out an hour to travel down to Boston we can leave for the shoot 5 minutes before we need to get there.
In just the last two days we have had two interesting video productions right here in the Cummings Center. Details below:
Webinar Video Production 05/12/11
We have a very smart neighbor that does quarterly webinars for their customers. The webinar usually features their CEO and an industry expert. They use the traditional technology you would expect with a webinar – speakerphone and webinar service. However, they also ask us to produce a video after the fact that they can share with their customers that missed the webinar or attendees who just want to share the information with other people in their organization or elsewhere. The video allows them to repurpose content they have already created while also providing more options for their customers. The company is a thought leader in their field so it is a pleasure to produce their videos as we learn neat stuff.
CEO Video Production 05/13/11
We have another really smart customer with a brilliant idea about how to communicate with his employees. He showed up at our door a month ago asking if we could produce a series of videos so that he could answer questions from his employees located throughout the world as well as right here in the Cummings Center. The answer was a big yes. We helped shape the video, kept it at a reasonable duration and we can edit out parts of the video he decides he might not like after he sees it. Although, he was so good and so “real” with his employees we don’t anticipate there will be much video editing required. We also will color correct the video and of course we used professional audio equipment so the audio will sound great. Home grown CEO videos can be terrible if the audio is not done right. Effective leadership starts with great communication – one thing we know for sure after today’s shoot – this CEO is a great communicator and we’re guessing a pretty terrific leader!
Rewatchable – Massachusetts Videographers.
Boston Training Videos
Posted by Joe Cronin in News Monday, 9 May 2011 14:59 No Comments
Boston Training Videos From Boston’s Video Marketing Company
Rewatchable is known by many companies in Massachusetts as Boston’s “marketing video company”. We love marketing videos. We love to help companies of all sizes move the needle. We love to help companies sell more and grow their business. However, we do also offer video production services beyond just standard marketing videos.
Our second love is helping businesses with training videos. Sure, training videos are not usually quite as sexy as marketing videos but they can be just as important. Good training videos can help to get prospects, salespeople and the media excited about your latest and greatest product. The more people who understand and can talk about your product the better chance your product has to succeed. Live training will always be needed but training videos have some distinct advantages.
Training Video Advantages
1) Training videos get produced one time but can be used for the entire lifecycle of a product.
2) Training videos are “always on”. Someone wants to learn about your product at 3AM? No problem.
3) Training videos can be watched from virtually any place someone has access to the web or a DVD player.
4) Training videos can be measured. With video hosting services like Wistia, training departments can check to see which parts of their training videos are getting the most and least attention.
5) Training Videos can be incredibly precise. Live training sessions can go “off the rails” as an instructor or students start to interject their opinions or misinformation. Content in training videos can be reviewed and approved.
6) A training video can be a cleverly disguised marketing video. It might not make sense to fly in a prospect or reseller to attend a training session. However, a short training video can be distributed widely and can be used to help get the word out about some new product features and functions. If your reseller in Topeka watches the training its a bonus but probably not a necessity. Video allows you to share training sessions with many more parties without the extra cost.
7) Training videos can be rewound and paused. A long day sitting in a classroom can lead to thoughts of your engine light warning or your upcoming wedding anniversary. Miss something in a training room? Too bad. Miss something in a training video? No problem – just rewind or pause to get a closer look.
Refresher training is easy with training videos. We all forget some of what we have learned over time. It usually doesn’t make sense and can be embarrassing to re-attend a live training session. An on-demand training video allows someone to revisit pertinent information at a time and place of their choosing.
9) Training videos can be segmented. Much of the information in a live training session can run together. Training videos allow for segmentation so that learners can dive into a specific subject matter.
10) Many live training sessions come with a free lunch and expensive catering bills. With training videos, the learner is on their own for lunch!
If your business needs help with training videos Rewatchable can help. If your business is based near Boston, Massachusetts we can get you on our calendar within a few days. If you are based outside of the Boston, MA area we can fly out to you within a few weeks or you can fly in your instructor to Boston and we can shoot your video in a hotel conference room.
Planning a training session in the Boston area in the future? Let us know now and we will pencil you into our calendar to make sure we are available if you decide you need us.
Rewatchable – Boston, MA Videographers
Brainshark Teams Up With Online Video Platform Brightcove
Posted by Joe Cronin in News Monday, 28 February 2011 10:01 No Comments
REWATCHABLE'S VIDEO PRODUCTION BLOG
Two Massachusetts companies are teaming up to make it easier for companies to create and publish online video presentations. Waltham, MA based Brainshark offers an on-demand business communications tool which helps corporate users create presentations with rich media like video. Think of “Brainsharks” as Powerpoint presentations on steroids. Cambridge, MA based Brightcove is an online video platform that provides video hosting and tracking services for corporation and media outlets throughout the world. The partnership will allow Brainshark customers to publish their presentation directly to Brightcove’s online video platform.
BrainShark, Brightcove partner for video distribution
Rewatchable is a Massachusetts Videographer
Massachusetts Corporate Video
Posted by Joe Cronin in News Thursday, 20 January 2011 18:17 No Comments
At Rewatchable, we like to ‘blow our own horn” and show off all the cool videos we produce for great companies around the Massachusetts area. There are also lots of videos we produce that we would love to show but we cannot because our clients never intended to make the videos public. Instead, they use the videos internally or with select customers.
Some times our new clients don’t know exactly what they want their video productions to look like but examples can be very helpful. With that in mind, we’ve created a page that profiles Massachusetts corporate videos that Rewatchable did NOT produce. When you let us know about your project, feel free to reference video(s) on our Massachusetts Corporate Video Page. Just let us know. “I want it to look like that one” or “I DON’T want it to look like that one.
Thanks to the other Massachusetts video production companies and corporate video production departments that produced the videos and made them public. We will keep adding more videos as we find them. If you know of a good corporate video please let us know.
Link - Massachusetts Corporate Video
Rewatchable is a Massachusetts corporate video production company.
