Posts Tagged ‘customer’

Viral Corporate Video Done Right

Many businesses that contact Rewatchable ask if we can create a viral video for them. “Viral” is a fairly relative term. Can we produce videos your customers, partners and employees will want to share on blogs, Facebook and other social media sites. Absolutely. Can  we promise we will produce a video that will garner millions of views from all over the world. Definitely not.

The best video production in the world does not guarantee a video will go viral. If your company is selling “database management middleware” it will probably be very difficult to create video content that is appealing to the masses. Of course, you shouldn’t really care about the masses you should care about potential customers. We can help produce video content that is appealing to your audience that is interested in database management middleware.  We might not get you millions of views but if we get you hundreds from the right people you will easily be able to justify the cost of the video production.

Truly viral videos are completely driven by great content.   A very successful viral corporate video was released just this February by Corning Glass.  In just over two months the video has gotten nearly  12 million views.  Instead of a boring corporate video about glass with great video production, Corning created a fascinating look into the future and showed off potential uses of their glass in inspiring ways.  The video is so good it clearly has inspired viewers to rewatch and share the video.  With 12 million views, Corning was able to get to the masses but more importantly  every glass buyer (ie: potential customer) in the world has likely seen the video by now.

You can view the video below.

 

 

Rewatchable is a Boston, MA video production company.


Produce A Customer Testimonial Video With Customer Voicemails

How To Turn Customer Voicemails Into Customer Testimonial Videos

Every salesperson occasionally gets a voicemail from a customer raving about their wonderful experience with a particular product or service.   The voicemail usually gets forwarded around the sales team and eventually forwarded up the chain to the CEO and other executives.  Most companies get their fair share of negative feedback from customers so everyone is always thrilled to hear from happy customers.

Of course, every positive voicemail is a huge opportunity.  First,  the sales rep should call back as soon as possible while the customer is still excited about the company.  The call-back is a great opportunity to build the relationship with the customer and let the customer know their business and feedback is appreciated.  The sales rep should also check to see if perhaps the customer might be interested in being a phone reference for future customers.  Many happy customers are excited to provide phone references because they like the product or service but also because they also want to keep a close relationship with their vendor.   They want to make sure they are “taken care of” if something ever goes wrong.

Before the sales rep gets off the phone with the customer,  they should also ask for permission to use the audio from the voicemail on the company’s website and in a company customer testimonial video.  If the customer balks at the idea, the sales rep should let it go and again thank the customer for the positive feedback.  If the customer agrees to let the company use their voicemail in a customer testimonial video, the sales rep should thank the customer on the phone but also quickly follow up with an email so there is a record of the customer’s consent.  Of course, if the customer changes their mind down the line the video should be removed or changed but it is a good idea to have written consent in case the customer forgets all about it or moves on to another company.

Now that you have permission to use the customer voicemail, it is easy to make a customer testimonial video.   You can make a standalone customer testimonial video based on one customer interaction or you can take several customer voicemails to make a compilation video.  If you are a do-it-yourself video editor,  you can make a very simple video by simply showing your company logo and perhaps pertinent product pages with the voicemail track underneath the video with some light music.

A real voicemail is so authentic that the video will be powerful even if the production value is not stellar.   However, it is probably worth a small investment to work with a video production company like Rewatchable to make a spectacular video that can be used on your website, in social media and with email marketing campaigns for a long time.   Graphic animations, text call-outs and audio correction tools can go a long way to turn a basic video into a compelling, professional and rewatchable video.

Got a great voicemail?  Call us today and we will build a great customer testimonial video for you.  Need a traditional customer testimonial video? - we can produce those videos as well!

Rewatchable – Video Production MA


Corporate Video Production Can Help With SEO

More are more businesses are catching on to the fact corporate web videos are an incredibly effective way to communicate with prospects and customers.   In addition, to communicating with prospects videos can also be used to help find new customers.

Any Search Engine Optimization (SEO) campaign should include videos that are tagged and titled correctly and placed on video sharing sites like YouTube.   With an effective Video SEO campaign, even if a prospect does not find your website directly they might find your video which will lead them back to your website.

Video production companies like Rewatchable are not the only ones talking about the benefits of video for SEO.  Check out this article Add YouTube to your SEO campaign from SEO experts Last Click News.

Rewatchable is a Massachusetts video production company.


Boston Video Production Companies – List of Competitors

At Rewatchable, we are incredibly focused (pun intended) on video production for corporate websites, social media and email marketing. There’s a whole slew of video production companies in the Boston area that do not necessarily focus on video production for the web but instead have a wide range of wonderful offerings. Many of them are great video production companies with incredible equipment, big staffs and bigger overhead. Some are sole proprietors trying to make a living as they follow their passion for video. Now, I’m going to say something I’m not “supposed to” say. I’m sure most of our competitors deliver terrific videos to their customers. Sometimes, we get asked “who are your competitors?” and  we are happy are to answer because we truly believe there is not a single competitor focused on web video for corporate clients. Customers are surprised when we freely offer a list of video production companies that might be able to serve there needs. I’m sure our competitors will be even more surprised when they see we are including them in a list of Boston Video Production companies on our website.

So, I can’t believe I’m doing this but here’s a list of Boston video production companies.  Just one thing, before you sign with them for a corporate web video, email marketing video or customer testimonial video please just give us a call and tell us why or at least say thanks for the referral. (978.666.4068)

Drumroll please….

Boston Video Production Company List

Boston Video Production is a service of Sound & Vision Media

According to their website, the company has been around since 1973 and creates media productions for TV, film, radio & the web. Their website includes a page focusing on marketing videos, website videos, training videos, & medical videos. They are located in Revere, MA and can be reached at (781) -284-9707.   The video portfolio page features TV commercials, tourism videos, and corporate videos.  Their videos all look great!  Revere, MA is about 7 miles north of Boston, MA.

http://www.bostonvideoproductions.com

Mooncusser Films, LLC aka Boston Video Services

According to their website, Boston Video Services specializes in “documentaries, educational film, music video, and corporate/promotional multimedia.”   They are located on Cape Cod in Chatham MA.  They can be reached by phone at 508-430-2866.  Their video sample pages includes an impressive array of documentaries and stock video footage.  Chatham is about 90 miles southeast of Boston, MA.

http://www.bostonvideoservices.com

DIGINOVATIONS

According to their website, DIGINOVATIONS offers a complete suite of video and multimedia production services including “Technology Marketing and Education, Fundraising Video Campaigns, Admission and Recruitment, Corporate and Institutional Image Knowledge, Sharing and Training.” Their staff has nine Emmy awards to their credit, and more than two dozen additional nominations. Wow!  DIGINOVATIONS is based in Concord, MA and can be reached at (978) 371-3370.  Their “view our work” page shows some highly produced video that really looks great. Concord, MA is about 25 miles west of Boston, MA.

http://www.diginovations.com

Boston Digital Editing

According to their website, Boston Digital Editing is a video production company that was founded in 1997 and has “created award-winning videos for marketing, sales, promotion, training, fundraising, documentaries, advertising and broadcast television.”   They are based in downtown Boston, MA and can be reached by phone at 617.338.7777.  Their “our work” page shows video from an impressive list of clients including the Department of Defense, Iron Mountain AAA.  Their videos range from tv commercials to corporate video and are all high quality.

http://www.bostondigitalediting.tv

Boston Corporate Video Company

According to their website,  Boston Corporate Video Company “specializes in the creation of the new ‘eMarketing Sales Video’. Present and sell your company’s capabilities and services in an informative, two minute audio & visual presentation.”  The company does not list pricing but does say they offer  ”Competitive Pricing  -We normally quote a project on a fixed price basis. We can also handle extended projects on a time and materials basis.”  The website does not say they are based in Boston but that would be a logical conclusion based on the company name “Boston Corporate Video Company.”   They can be reached by phone at (781) 875-1981

http://www.bostoncorporatevideo.com

Larry Mondi Productions

According to their website, Larry Mondi Productions produces “video, audio, and DVD projects for clients in Education, Marketing, Corporate, and Training.”  They are located in Boston, MA and can be reached by telephone at 617.566.0269  Some of their services include script writing, talent casting, camera crews, graphics & animation, video editing, dvd authoring, audio recording and video webcasting.”  Videos on their marketing videos page look great and show off their animation and editing skills.

http://www.larrymondiproductions.com

Penn’s Hill Media

According to their website,  Penn’s Hill Media offers Video Editing, Full Video Production Services, DVD Authoring & Duplication & Event Production.  The video production company offers everything thing from “brainstorming your ideas, to script writing, shooting, editing, and creation of the final media, whether it be a TV commercial, web video, or promotional DVD, we offer an end-to-end solution.”   The company is based in Quincy, MA and can be reached by phone at (857) 526 6768.

http://www.pennshill.com

deweymedia + partners

Their website shows off lots of video productions and notes their capabilities including corporate video production, email marketing videos and non-profit videos.  The video service does not list pricing but says they are “Creative, Cost Effective and Results Driven”  They are located in Concord, MA and can be reached at 928.451.4100.

http://www.deweymedia.com/

Kristen Flynn Productions

Flynn Production’s websites notes capabilities including creative concept development, scripting, videography, on-location direction, digital editing, graphic development and production, audio track production, file format conversion, duplication and packaging. The video production company is based in Chelmsford, MA and can be reached at 617.312.1110 Video production pricing is not listed.

http://www.kristenflynn.com

Kelsey Media Productions

According to their website,  Kelsey Media Productions offers services including mobile website design, website video spokesperson, video production, photo to video montage, web marketing & design, print & production design, event marketing and more.  The company was launched in 1991 and has been providing services to “hundreds of clients utilizing all formats of digital media and creative marketing”.  The company offers sample videos on their website but does not seem to indicate video production pricing.  The company is located in Burlington, Massachusetts and can be reached by telephone at  781.365.4800

http://www.kelseypro.com

McElroy Films LLC

McElroy’s website says the company offers a “comprehensive lineup of high definition video production services for corporate, non-profit and educational clients in Massachusetts and New England.” In addition to corporate video production, the firm also offers event, wedding and Bar Mitzvah video production services along with video hosting and vhs-to-DVD services.  High quality video samples are available on their main page and throughout their website.  The company is based in Leominster, MA and can be reached by phone at 617-213-0591

http://www.mcelroyfilms.com

Gifford Productions

Gifford Productions services “include concept development, scriptwriting, AV recording services, editing, motion graphics, Blu-ray DVDs, web encoding and Flash applications.”  The company has a page dedicated to “Boston video editing services” and suggests customers can work along side video editors or they can receive video drafts via email.  Video editing pricing is listed but please check the site directly for the latest pricing information. The website also offers samples of training, marketing, interview videos and samples of their Motion Graphics work.  The company is based in Newton, MA and can be reached by phone at 866-VIDEO-33.

http://www.giffordproductions.com

Duce Video Productions

According to their website Duce Video Productions is a “full-service, broadcast quality Boston-area music and video production company excelling in creative communication solutions.”   The company offers video production services including “corporate videos, fundraising, training, demos, web streaming, music videos, multimedia, event production and more.”   The company has been in business for more than 20 years and has a very impressive list of clients including PBS, MTV, HP, Ropes and Grey and more.  The website’s contact page includes locations in Boston, MA – Medford, MA – Falmouth, MA and Nashua, NH.   The company can be reached by phone at 781-393-5582

http://www.duceproductions.com/video-Production.htm

Ace Video Productions

According to their website, Ace Video Productions “is fully equipped to handle all aspects of video production, from VHS tape or digital video recording to on-line, non-linear editing and post-production using special effects, audio sweetening, and a host of video enhancement features.”  The company offers corporate video production services and event video production services including weddings, graduations, dance recitals and more.  Since 1991 they have been offering professional videography services in the New England area.  They are based in Grafton, MA and can be reached by phone at 508-839-8886.

http://www.acevideoproductions.net

eTown Videos

eTown Videos is an independent web video production and marketing business located in Western Massachusetts serving New England.  The company has an extensive, well-updated blog with many articles related to video production.  Demo videos can be streamed from their main page.  eTown Videos does not list their physical address but they do list a Belchertown, MA post office box. They can be reached by phone at 866-225-9185.

http://www.etownvideos.com/

GreenCastle Video Productions

GreenCastle Video Productions was “started in 2008 by Daniel Miot after leaving as executive direction of Carver Community Access Television in Carver, Massachusetts.”  In addition to wedding videography services, GreenCastle Video Productions also provides video production services for business. Video services range from “product and service videos to company history and training videos to promotional videos, there are so many ways to use video to promote your business on the web.”  Dan can be reached by phone at (508) 591-7015.

http://www.greencastlevideo.com

Brighter Lights Media, LLC

Brighter Lights Media, LLC is video production company based in Boston, MA.  The company seems to be focused on wedding videos but also offers corporate marketing videos and small business videos.   The wedding video on their main page is absolutely beautiful.  It looks like the company is new to the Boston market and was established in the summer of 2011.  An exact Boston, MA location doesn’t seem to be listed at this time.  They can be reached by email at info@brighterlightsmedia.com.

http://www.brighterlightsmedia.com

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We were not able to find pricing on any of the video production websites for both video shoots and video editing. (video editing pricing was listed on the Gifford Productions site) As far as we know Rewatchable is the only company in the Boston area that actually lists complete pricing on our website.  Our pricing is a flat fee of $2,500 (currently) for a 90 second email marketing video, web site video, social media video or customer testimonial video.

We hope you choose Rewatchable for your video production but even if you choose one of our competitors we will still be happy.  Really!  We truly believe in the power of video and know as more corporate websites see the benefits of using web video there will be more demand for our video production services.

If your video production company is listed above and you want to be removed from our list just ask.  If your video production company does not appear above just leave a comment and we will be happy to add you to future lists.

Please comment below if you found this list helpful or if you have ideas for improvement.


Web Marketing Expert Recommends Customer Testimonial Videos

I just got around to reading an email I received from the  internet marketing experts over at HubSpot.   The email talks about 5 reasons websites fail and 5 easy fixes.   The piece that caught my attention is  something Rewatchable talks about all the time — customer testimonial videos.  


 

Video for Business

Rewatchable produces online corporate videos for use on the web, email and in social media. We're different from most video production companies in that we're experienced businesspeople producing video, instead of vice versa. We pride ourselves on first learning about and understanding your business, and then letting the cool video follow. We hope you'll trust us to tell your story.

Call 978.666.4068 for more information or to get started!

Social Media

You can friend us on Facebook or follow us on Twitter or subscribe to our channel on YouTube. Or you can always call our Sales staff at 978.666.4068 if you just want to talk (about buying an online corporate video).

Awards and Distinctions

We're also pleased to announce that we've won a 2011 Videographer Award for our "Day in the Life" Video that we produced for local radio station 92.5 The River! We'd like to start by thanking our moms, and... *cue the orchestra*
Apple's Final Cut Pro X is a powerful new tool which allows Rewatchable's multi-disciplined editors to quickly produce premium corporate online video that delivers your company's message with maximum clarity and impact. We're pleased to be among the first Boston-area production companies to have our editors certified on this exciting new tool.

$3,000 EasyPrice – Special

90 second web videos booked from now until March 1, 2012 are only $3000. Bookings after March 1, 2012 can be made for a price of $3000. Special price only available to new web video customers.

Thank you for considering Rewatchable for all of your Boston corporate video production needs.

Service Area – Boston

Our immediate service area is a 50-mile radius around Boston, MA. Not within 50 miles of Boston? No problem! Contact our Sales staff for a custom quote.

Boston Video Production

Everything you ever wanted to learn about the Boston Video Production community you can read about in our blog Boston Video Production.