Apple’s marketing for Siri started with a technical demo: The demo video was part of a set of product videos featured prominently on apple.com as part of the introduction for the iPhone 4s, and it did its job – it told you what Siri did, gave a few use cases, and had the high production…
In 1984, Steve Jobs played American president Franklin Delano Roosevelt in an internal corporate video spoofing the traditional ‘rally the troops’ message. What lessons can we, as marketers using corporate video, take from this newly unearthed gem? TREAT EVERY VIDEO AS IF IT WERE PUBLIC At first blush, the ‘Steve Jobs as FDR’ video seems…
One of the most important – and most often overlooked – components of video is color correction, or color grading, and last night’s State of the Union Address offers an unprecedented example of what poor color grading can do to reduce the quality of video. During last night’s telecast, the primary camera feed was badly…
Like many editors, we’re working our way through a love-hate relationship with Final Cut Pro X at Rewatchable. On one hand, it’s missing a ton of pro features, can’t roundtrip with Motion (or anything else), and is packed with erratic behavior and inexplicable bugs. On the other hand, editing is remarkably faster thanks to the…
