Lots of companies are using corporate video in lots of innovative ways. We love the way Waltham, MA based email marketing company Constant Contact chose to use corporate video as 2010 came to a close.
Constant Contact has been growing like crazy over the past few years and they have transformed from a small company to a big company. At the same time, email marketing has become commoditized, cheap and quick to set up. Also, the days of CEO Gail Goodman having a personal relationship or even interaction with every Constant Contact customer are over as the company claims to service around 400,000 customers.
Goodman can not possibly speak to every customer in person but she certainly can talk to them through the magic of video. In less than 60 seconds, she thanked her customers and promised more innovation in 2011. In the super competitive environment of email marketing tools, I'm sure many viewers of the video are more likely to stay and grow their business with Constant Contact. This was a very smart way for a great company to put a face on what otherwise could quickly become just another nameless, faceless big company.
Rewatchable is a corporate video production company based near Boston, Massachusetts.