Salesforce.com is one of the largest business to business companies out there. The hosted CRM company has more than 67,000 customers of all shapes and sizes. For a video strategy, Salesforce.com has cast their lot with YouTube. We all know YouTube is the home of skateboarding dogs and other nonsense so why wouldn't Salesforce just choose to host their own videos? Why wouldn't Salesforce use some other video sharing service such as brightcove.com, fliqz.com, or wistia.com? Jamie Grenney, Salesforce.com's Senior Director of Social Media Strategy answers those questions and much more in this enlightening blog post about their video strategy.
Below are some quick take-ways...
- Salesforce.com is currently generating more than 6,000 video views on YouTube per day
- Average Salesforce.com YouTube video 2 minutes in length
- Grenney asserts total those 12,000 minutes is equivalent to the talk time of 35 hyper-efficient sales reps
- Salesforce wanted to be on YouTube because users know how to use the video player and share videos
- Salesforce chose to not use a video syndication company because they didn't want to dilute views
- Video view counts are weighted heavily in search
- Video view counts are an important part of what makes a video interesting to a viewer
- Salesforce uses the YouTube API to serve up videos in branded player
- Salesforce uses YouTube videos to test ads and learn about their audience
- YouTube is both a branding opportunity and a customer acquisition opportunity for SF.
- The SF video library has grown from 50 to 650 videos in one year.
- YouTube Insight offers a holistic look at SF's video library because of their exclusive relationship.
- Lots more.....
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