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This week Sorenson Media announced the launch of the company’s Sorenson 360 v2 online video platform (OVP) at the Streaming Media East 2010 conference.

According to a Sorenson blog post,

“Sorenson 360 v2 has been created specifically to address the needs of the enterprise online video marketplace and to compete aggressively in the space by offering customers a rich differentiated set of powerful features and the highest-quality video in the marketplace.”

According their CEO, Peter Csathy,

“Sorenson 360 v2 offers the highest quality video among Online Video Platforms; our new features are those that the enterprise need; our interface is faster, more flexible and easier to use for many video assets; and our pricing is considerably more transparent and cost-effective. We feel we are playing some of the strongest cards in the Online Video Platform deck.”

Csathy seems to be specifically going after Cambridge, MA video sharing company Brightcove according to this related article.  Sorenson Targets Brightcove in Updated Release of Online Video Platform Technology

Competition in the online video platform  space will surely heat up as more businesses produce videos and need innovative and affordable sharing sites to host their videos.   Video production and video streaming has finally gotten to a place where the days of poor quality business videos on the web should soon be a thing of the past.

Rewatchable is a Massachusetts Video Production company.