Everyday, we see web video being used in innovative new ways by businesses of all kinds. Today, we noticed an interesting press release from a New Jersey water company. American Water Introduces Quarterly CEO Update Video. The press release announces quarterly video updates from the company's CEO will help "expand communications with its stockholders." The video is short and concise at 3 min 46 sec but very informative if you are a stockholder who doesn't have time to listen to the earnings call. The video production looks good and is enhanced with graphs and photos.
For the first time in American history, CEOs can speak directly to stockholders in a very affordable and effective manner thanks to streaming online video. Congratulations to Don Correll and American Water for using web video to better communicate with stockholders, employees and customers.
Rewatchable is a Boston Video Production Company