Category: News
Add Subtitles & Transcripts To YouTube To Help With Video Search Engine Optimization
Posted by Joe Cronin in News Friday, 13 January 2012 11:42 No Comments
Add Subtitles & Transcripts To YouTube To Help With Video Search Engine Optimization
You can hope that Google and YouTube guess what your video is about or you can tell them! Video Search Engine Optimization is the process of letting search engines know what your video is about so the search engine can show your video based on your keywords. Every video you add to YouTube should include tags and a title that specifically describe your video. Google and other search engines will use those tags and titles to index your video.
Tags help but if you want Google to know exactly what is being said in your video you can simply add subtitles or a transcript to your video with the exact words being spoken. If you create a video about green tractors and the people in the video speak a lot about green tractors your video is much more likely to show up in Google and other search engines. If the subtitles / transcript has many instance of the words ‘green’ and ‘tractor’ Google will know exactly what the video is about.
Adding subtitles and transcripts is super easy. 1) Simply create a .TXT file that has the exact words spoken in the video. 2) Click on the “Edit captions/subtitles” button above your video. 3) Click on the “Add New Captions or Transcript” button. 4) Select “Transcript File” 5) Upload your .TXT file.
NOTE: We find it is better/easier to select the “Transcript File” option rather than the “Caption File” option because the Caption File option requires that you also add exact time codes. The “Transcript File” option only requires the actual words spoken during the video. Google’s speech recognition software will figure out when to add the subtitles to match your video.
We have created a quick tutorial video to help with adding subtitles and transcriptions to YouTube videos. During our video, you will see we add a transcript file to a recent tutorial video we have created to help businesses embed video in HTML on their website/blog using Youtube videos. You can check out the original video How To Embed Video In HTML Using YouTube Videos and you can see a help page we created How To Embed Video
Add Subtitles & Transcripts To YouTube To Help With Video Search Engine Optimization
Rewatchable is a video production company based near Boston, Massachusetts.
Video Production Tip For Do-It-Yourselfer – Tip #1
Video Production Tip For Do-It-Yourselfer -Tip #1 – Quality Sound
Lots of marketing professionals would love to hire a video production company but just don’t have the budget for an expensive video production so they decide to go the Do-It-Yourself route. Unfortunately, video production is easier in theory than in practice. Every video production poses different challenges and opportunities and lots can go wrong.
At Rewatchable, we have scoured the web and seen it all from Do-It-Yourselfers. Amateur business videos (sounds funny doesn’t it?) run the gamut from great to awful. The biggest mistake we see is the “video producer” does not pay attention to sound quality.
The reality is most consumer grade video camera equipment has awful sound recording capabilities. In many cases, executive videos are ruined because the sound is inaudible or it sounds like the video production was done in a giant auditorium filled with echoes. The problem is twofold. The microphone on the camera is of low quality and it is just too far away from the person being interviewed.
For your amateur business video production, you really have three choices.
If you are lucky, your consumer-grade video camera might have an “audio in” jack so that you can plug in an external microphone. You can then plug in a high quality microphone and move it closer to the interviewee. One of our favorite microphones is the VideoMic from Rode. The VideoMic produces a great sound and is affordable at about $150. There are also a wide selection of wired and wireless lavaliere microphones available that can plug into a consumer-grade video camera with “audio in” jacks”
The second choice is to get your video camera as close as possible to the subject. Play back your footage during the actual video production to see if it sounds half decent. If it doesn’t sound good, cancel the video production and don’t waste your executive’s time and good will. Nothing will kill interest in future video productions more than when an executive says all the right things perfectly but you screw up the audio/video production.
The final option is to use a separate recording device to supplement the video camera’s bad microphone. You can get secondary audio with a high-quality audio recorder like a Zoom H4N or even a Flip camera hidden close by. The Flip camera won’t pick up excellent sound but it should be more than adequate as long as it is very close to the person being interviewed. The only problem with secondary audio is you will need to sync the audio yourself with video editing software like Final Cut Pro X or if you find that too difficult you will need to engage a professional video editing service like Rewatchable, Inc. You will pay less than you would have paid for a full video production but you will still need to budget for the audio synching and the end result can’t be guaranteed.
Rewatchable is a video production company based in Beverly, Massachusetts near Boston.
Boston Charity Event Video – Riverfeast
Posted by Joe Cronin in News Monday, 19 December 2011 17:49 No Comments
Boston Charity Event Video
We produce lots of business talking head videos, user conference videos, training videos, customer testimonial videos, marketing videos and more. We love each experience like our children because we get the opportunity to meet interesting people and we also get to learn about new businesses, markets and technologies. One day we might be in a chemical plant, another day we might be at a scientific user conference and the next we can be shooting a CEO video for a cool technology start-up company.
Sometimes though we get to produce videos that are particularly fun. Just a couple of weeks ago, we shot some video at the 2011 Riverfeast for Boston radio station The River 92.5. Riverfeast is an annual charity event banquet, silent auction and concert to benefit The Greater Boston Foodbank. It is held at the Peabody Essex Museum in Salem, MA. The event was a blast and featured some great music from Bob Schneider and Scars On 45. We had lots of fun shooting and editing a short video montage that will be used by The River 92.5 to promote next years event.
The video is only about 30 seconds long. If you love great music perfomances and good times check out the event video and definitely check out the real event next year.
Scars On 45
Bob Schneider
Rewatchable is a Boston Event Video Company
Customer Testimonial Video – Special Pricing
Posted by Joe Cronin in News Thursday, 15 December 2011 14:52 No Comments
Customer Testimonial Video – Special Pricing $1,200
Your best salesperson might well be your customer. Customers are allowed to rave about your business in ways that your salespeople just cannot. Even if your salesperson is raving about your products, services and company, they just are not as believable as a real client because they are paid employees. Customers on the other hand can speak from the heart about real-life customer experiences while praising your business.
Ask yourself this question. Do you think propsective employees would be more likely to do business with your organization if they heard from happy customers? The answer is OF COURSE. Prospects are usually nervous about doing business with new vendors and need to get the “warm and fuzzies” before they get too involved in the sales process. Customer testimonial videos are a very powerful way to establish credibility and to reassure prospective clients.
We want to help Boston area businesses sell more in 2012 so we are offering special pricing on our customer testimonial videos. We will visit either your office or your client’s office and capture video of your customer raving about your company, your service or product.
The process is very simple. We will first research your company and develop questions appropriate for your business and industry. During a 30 minute shoot, we will simply ask your customer open-ended questions and let your customer speak for themselves. We will also help them relax so they come off well on camera. Next, we will edit the best answers that show off your customer and your business in the best possible light. Finally, we will color-correct the video, add b-roll & text graphics and generally polish the video so it looks great for your website, social media and email marketing campaigns. The entire video production process can be completed in a couple of weeks.
Any customer testimonial purchased before the end of December, 2011 is now specially priced at only $1,200. The customer testimonial shoot must be scheduled before January 31st, 2012. The video production needs to take place in the Greater Boston area. To receive the special pricing just mention the “Sell More in 2012 Special”
CUSTOMER TESTIMONIAL VIDEO EXAMPLE
Wistia Customer Testimonial Video
Rewatchable – Customer Testimonial
